We didn't set out to sell AI. We built it for ourselves first —
then realised it wasn't an ecommerce thing at all.
We got into this early, and not as a product. We were running growth for ecommerce brands, kept hitting jobs the software couldn't do, and started building our own tools to get through the week.
Then we watched what those tools actually did. Work that took a person days took an afternoon. Decisions that waited on someone's report got made on the spot. The businesses we built for didn't just get faster — they became capable of things they couldn't do before.
And at some point the obvious landed: none of this was about ecommerce. A law firm buried in contracts, a clinic drowning in intake forms, a transport operator reconciling dockets by hand — same problem, same fix, same size of win. We'd just been pointing it at one industry.
So we widened the door. Same team, same method, any industry. Because the businesses that get this right over the next few years won't just run leaner — they'll be playing a different game to the ones that don't. We'd rather build you the thing than watch you rent someone else's.